Coursework review Q4

Who would be the audience for your media product?

After conducting my audience research I have come to the conclusion that my audience would consist mostly of people aged 15-25, this is due to the recent creation of the genre meaning only a small age range shows interest in the style of music but this may benefit the magazine due to the fact that the magazine can target 100% of Grime fans. My audience would consist of a high majority of males due to them wishing to live the glorified lifestyle of many grime artists and often as they use music as a way to gain and express power over others, especially fellow Grime listeners. Despite this, due to Grime being a popular genre of music at parties there is also a significant enough female following to warrant including them as a potential audience for the magazine. When designing and creating my magazine I was careful to consider what I had learnt in my audience research, combining this with styles preferred by listeners of Grime in clothing and lifestyles I chose for a typically manly theme that may be described as 'hard edged'. This is done to appeal to the readers who may feel as though they have reputations to keep amongst friends or in their society and so live a lifestyle seen by the majority of society as 'aggressive', these types of people may only associate themselves with something if it furthers their reputation, hence why this type of styling is necessary and beneficial.

A typical reader may be interested in the following things:

- Football
- The North face, Nike, Adidas, Gucci, Louis Vuitton, Stone Island, Burberry, Armani, Ralph Lauren
- Making money
- Partying
- Cars

These things are what typical Grime fans share an interest in, for the clothing brands especially the designer ones, they may not known to be associated with young people but fashion is a big statement in Grime music and flaunting expensive clothes comes with this.

Coursework review Q2

How does your media product represent particular social groups?

My artist represents the social group of youths aged 15-25 with a typical party lifestyle as he fits into this category himself, this is seen by the type of clothing he wears.

My artist and a real producing artist: Stormzy, both have similarities and differences. They are similar in terms of ethnicity with both artists descending from Nigeria but having lived in England all their lives, while it is hard to see due to the black and white effect they are both wearing black outfits which is common for Grime artists, their clothes also look very laid back as though they are not trying too hard to look good. Both artists are quite tall and skinny with neutral facial expressions that show a lack of emotion but also give a focused look. The difference between these artists are that Stormzy has a beard, facial hair is very common with grime artists where as my artist has none which gives them a younger appearance, also Stormzy has a much darker skin tone than my artist.

Chavers is the social group on UK tribes that best fit the artist and those who listen to the music, they are described by the following on the website: Chavers are all about the big night out - drugs, booze, dancing and getting smashed with their mates. The UK tribes page also talks about their love of electronic dance music which is not true in this case but the description is still the closest representation of the artist.

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